Don't you feel so much better giving a gift when it's beautifully wrapped, complete with a ribbon and a card? In some cases, you'd want the box itself to be just as useful as the gift inside it. Take for example, hand-crafted wooden boxes that can accommodate cigars, jewellery and other sorts of fancy items. They're just as great as the content, making them an amazing gift altogether. So, for Melbourne engagement rings visit GN Jewellers as they come in beautiful packaging for rings.
What's with all the fuss on wrappers and boxes?
In business, packaging also matters, not just in gift giving. It probably matters more, considering that it's the one thing that will attract attention, draw a person's eye towards the shelf where the items are displayed, and extends marketing beyond the store shelves. That's not all. A packaging also...
To make the most of a packaging, however, it must be designed to meet consumer buying behaviour. The are certain factors that come into play, including:
Certain shades set different moods and bring out a variety of reactions. This is why a successful packaging must use the psychology of colour.
Material of the packaging
High quality packaging material has the ability to make a product stand out and look sophisticated. This, in turn, encourages people to make a purchase. This brings us back to the analogy of gift boxes, where handcrafted and high-grade ones gets a positive reception.
Low quality, on the other hand, doesn't get as much attention, and consumers usually take time to peruse the labelling before buying.
Apparently, there are fonts that are more attractive than others. Most successful companies hire specialists just to compose labels and words that catch attention, even at a glance.
If the box already looks good, it usually translates that the content is just as good. Children, in particular, are very sensitive to the design of a packaging, which is why a lot of thought goes into toy packaging and boxes.
When all these requirements are met, there's no doubt that an item will be off the shelf like crazy. As shown by statistics, more than 60% of shoppers tried a new product because of the packaging.